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why exhibit
The West Coast Interiors is a regional boutique experience servicing the WEST COAST portion of the US. This show is specifically designed and positioned to present the latest in WEST COAST window fashions, styles, trends, and continuing education catering to 800-1,200 attendees.
PROFILE SPECIFICS: 42,000 gross square feet of exhibit space presents
More than 50 exhibitors catering to a WEST COAST audience.
HOW CAN THIS SHOW SIGNIFICANTLY HELP YOUR BUSINESS?
Qualified window-fashions buyers who are seeking your products and services are all in one place for a select few days. Not only can you make an impression, but you can actually do business, garnering new customers and leads.
REASONS TO EXHIBIT AT GMI TRADE SHOWS:
Introducing new products and services
Generating sales leads
Close actual sales at the show
Enhancing your image and visibility
Educating your target audience
Meeting your customers, competitors, and suppliers in person
Establishing a presence in the marketplace
Reaching a specific targeted audience
Improving the effectiveness and efficiency of your marketing efforts
Demonstrating your product in ways not possible using other marketing channels
Recruiting distributors or dealers
"The average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419."
*Used by permission of Skyline Exhibits, www.skyline.com
The trade shows produced by GMI are designed to facilitate in-person meetings between
window-fashions trade professionals and customers in an efficient, cost-effective manner.
Participation in GMI events can become a valuable part of your marketing plan, allowing
you to effectively generate new sales leads and quickly get your messages to your target
markets. Each show GMI produces is sponsored by Window Fashions magazine, the number-
one industry publication in education and trend information.
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